Sunday 13 December 2009

ND media: Industry glossary

ND Media: Industry Glossary

ADVERTISING STANDARDS AUTHORITY (ASA) – A company that regulates everything in advertising. To make sure all advertising is all the same high standard and to make advertising fair.

BROADCASTERS AUDIENCE RESEARCH BOARD (BARB) – A service that provides information of the amount of viewers per minute at a certain time.

BRITISH BOARD OF FILM CLASSIFICATION (BBFC) – Company that classifies games/films with the ages to determine who can and can’t watch it.

BROADCASTING – Sending information over a network, comes from one source that transmits to lots of sources.

COMPANY SIZE: MAJOR COMPANIES (TNC) – These are companies that everybody knows like CNN, Sky and Fox.

COMPANY SIZE: BIG TO MEDIUM SIZED – There turnover shouldn’t exceed 22.8 million and the profit shouldn’t exceed 11.4 million.

COMPANY SIZE: INDEPENDENT – A company solely themselves that aren’t owned by anybody else.

CROSS MEDIA COMPANIES – A media company that uses both press such as newspapers/magazines and internet together.

HORIZONTAL INTEGRATION – More than one building or firm buying a building the same size from a different company

INSTITUTION – An organisation that is heavily organised and regulated, things like Banks and Media industry companies.

NEW MEDIA INDUSTRY – This describes how technology/communications are moving on in the later part of the 20th century, with the introduction of fibre optic wires and everybody using digital computers.

NARROWCASTING – When a channel only shows one genre of programmes for a certain audience, for example Sky Sports News.

NATIONAL READERSHIP SURVEY (NRS) - A company that records and estimates the readership of the major magazines and newspapers. (The amount of people reading that particular magazine or newspaper.)

OFFICE OF COMMUNICATIONS (OFCOM) – Independent regulatory body that controls the communications in the UK, such as BT, Virgin media and other phone companies.

PRESS COMPLAINTS COMMISSION (PCC) – Regulatory body that deals with complaints with things in the press. For example, if a person reads something that isn’t true about them they would contact this company.

PRIVATE OWNERSHIP – This is a company that is funded and owned by one or a small group of people.

PUBLIC OWNERSHIP – Owned by lots of people/share holders. With things like magazines they must write articles that the share holders will like as they put the money in. For example, football clubs are mostly publicly owned.

PUBLIC SERVICE BROADCASTING – A broadcasting organisation made financially for the pubic and has no political interference. For example BBC.

REGULATORY BODY – An independent organisation that’s established by the government that regulates the movement of a company to make sure they don’t do or say anything they shouldn’t be.

SELF-REGULATORY BODY – Has a certain amount of regulatory authority over an industry.

VERTICAL INTEGRATION – This is where a company owns everything in the process to make the final product. For example a restaurant that owns fields to grow the food/animals, the butchers who kill and cut up the food and the restaurant to serve the food.

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