Monday, 1 March 2010

Mini assignment 2
Thomas Stone

Professional Codes of practise

ASA

Advertising Standards Authority


This is the company that regulates advertising across all media, including TV, internet, sales promotions and direct marketing. So the main role of the

company is to ensure that all the adverts seen/heard/read are legal and honest.


The ASA is a self-regulated company because this is a company set up by themselves who then create the rules for the adverts to stop adverts with such

content that would not be suitable for a certain audience or cause offense to a race or religion.


NUJ

National Union of Journalism


The National Union of Journalists is a company that helps out freelance journalists who are members of the union to get them better pay and to maintain high

standards. They work in various areas of the media such as; newspapers, magazines, internet and books. Jobs include; photographers, writers, editors,

publishers, illistrators.


The NUJ operates a self-regulatory system, but which many people in the industry feel that it works very well. They feel that the way its run is the cause of

many job loses such as editors which leads to a higher level of inaccuracy in the newspapers.


PCC

Press Complaints Commission


The role of the PCC is to deal with the complaints people have with anything to do with magazines and newspapers, this also includes the websites for these.

The PCC is a self regulated body.

Legal & Ethical restrictions

Criminal Law and Civil Law

The main difference between the two can be seen by who brings the complaint/case to court. A criminal matter is made by the government, but a civil matter is

brought by another person. The outcome is also different, Criminal law primarily deals with rehabilitation or punishment for wrongs, and it will end in a

fine or prison. Civil law is about righting a wrong and has the primary purpose of compensation.

Health & Safety

When doing a photoshoot either in a studio or on location there are checks you should always do to make sure you and the clients are as safe as possible.

These such things are like;

1. When in a studio you must make sure the backdrop is firmly tapped to the floor and is held with tape or clips to stop the paper unrolling.

2. Also in the studio you need to make sure the lights do not over heat or are close to the backdrop paper as this could cause a fire.

3. On location, go there before the actual shoot day to make sure the location is safe.

4. When taking photographs of minors make sure you have permission of the parent or gardian to take pictures of them.

5. When on location make sure when you are inbetween long periods of not shooting keep your model warm.

Copyright

Copyright protects the physical expression of ideas. As soon as an idea is given physical form, for example a piece of writing, a photograph, music, a film,

a web page, it can be protected by copyright. Both published and unpublished works are able to be protected by copyright.

Once the form has been copyrighted other people may not use their pictures etc for their own work without quoting whos work it is. So one person can't pass

off pictures or music as their own work if it has been copyrighted.

Libel Law

Defamation - This is a false accusation of an offense or a misrepresentation of someone's words or actions. For example, a newspaper only printing a sentense

that somebody has said to make them seem worse than they really are.


Libel - This is when a statement is written down to be made perminant and to become like a legal contract. This is used in many court cases, when a

representive reads out a statement a family member/friend has asked them to read for them.

Slander - This is where words are falsely re-spoken to damage somebody elses reputation.


Data Protection Act

The data protection act is an act where people can control information about themselves.

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